Tie the knot: building stronger consumers’ attachment toward a brand
نویسندگان
چکیده
منابع مشابه
The entropic cost to tie a knot
We estimate by Monte Carlo simulations the configurational entropy of N -steps polygons in the cubic lattice with fixed knot type. By collecting a rich statistics of configurations with very large values of N we are able to analyse the asymptotic behaviour of the partition function of the problem for different knot types. Our results confirm that, in the large N limit, each prime knot is locali...
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ژورنال
عنوان ژورنال: Journal of Strategic Marketing
سال: 2016
ISSN: 0965-254X,1466-4488
DOI: 10.1080/0965254x.2016.1195862